In this article, you’ll learn in detail why you should definitely hire a social media agency in 2021.
Are you one of those people, spending a lot of money on social media ads but still not getting your desired results? Or your posts aren’t getting much attention and your website’s engagement rate is going a bit flat? Then it is high time you should consider hiring a social media agency. Why? Keep reading to find out the Top 10 perfect reasons why hiring a social media agency can really be the game-changer.
In the 21st century, social media marketing is not an option; it is a must if you want your business to thrive. According to Statista, around 49% of the world’s population is on social media. So right now, social media is the best way to reach your targeted audience and grow your business. If you are not giving much attention to social media marketing, then you are for sure missing a great deal of money. But social media marketing needs a perfect strategy otherwise most of your money is going to be in vain.
What Do Social Media Agencies Do?
Social Media Agencies,
- Manage most of your social media activities
- Investigate your overall performance and work on the lacking aspects
- Optimize the structure of your website
- Focus on increasing traffics, engagement rates, and ROI (Return on Investment)
- Help you earn your customers’ trust and increase the number of followers
- Help you know your rivals so you can stay on top of your business
From finding the right keywords to the best SEO strategies, they’ll have it all covered for you. Keep on reading to know how hiring a social media agency can help your business grow big.
Here are the top 10 reasons that’ll convince you too hire a social media agency:
1. The Perfect Marketing Strategy for Your Business
There is no way random posting on social media can help your business grow. You need everything to be perfectly planned out. If you plan to do it on your own, that will need a lot of research and even if you do it, your seemingly perfect plan may not be enough.
Social media agencies will not let your money go in vain. They will analyze your previous performance on social media and whatever you did to promote your brand, figure out what will work for you and what won’t according to their experience, and finally set up the perfect strategy for your business based on your goals and budget. Social media agencies have worked with various businesses and helped them grow big. Needless to say, they know what works out there and whatnot.
Possibilities are that they have worked with businesses like yours too. So rather than wasting money on doing something you are not sure about, trusting social media agencies is worth the shot.
2. Achieve More in Less Time
Handling a business means you will have to be active all day long. You will have tons of other responsibilities to look over other than social media. You may have appointed a few of your staff members to look over the social media side but the possibilities are that they have other duties to handle too.
For instance, it might give you a wreck in the nerve to reply to all your customers’ queries and emails in time as people start noticing your page. You cannot at any cost risk being too late or careless when it comes to that. All these are even more likely to be applicable when your business is new, and you have a limited number of staff.
If you want your business to thrive higher and reach your desired goals, you must make every second count. There is almost no time for experiments that might result in huge failures. Entrusting a good social media agency will let you focus on your goals while they promote your brand and help reach your target audience around the world and ensure the steady growth of your business.
So, let them handle the social media marketing part while you take care of other important aspects.
3. They Know What’s Going on Out There
People in social media agencies are the experts. It is very likely that they are well acquainted with all the ongoing trends. They know what has worked for businesses like yours and what will pave your way to success easily.
Nowadays people are more likely to go on with trends. So, if you use the latest trends and post your content accordingly then you’ll get noticed quicker. Social media agencies stay up to date with the trends. They can also make sure you don’t get embarrassed while following the trend. They will choose the right content that goes perfectly with trends as well as increase engagement rates.
4. Boost Engagement Rates
Social media engagement rates are the measurement of public likes, comments, shares, tags, and audience growth. According to Sprout Social, 80% of social media marketers say that their top strategy is to increase engagement across social media.
Some of the best ways to boost your engagement rates are-
- Posting high-end contents and being consistent with them
- Posting interactive contents
- Replying to comments
- Understanding what works for you and create your strategy accordingly
- Using the best social media tools
- Running giveaways and contests and so on!
All these might seem easy to you at first glance but let’s just be honest! Hiring a social media agency can boost your engagement rates quicker than you might think. They’ll get the best tools and plans for your page and create content worth interacting with. So, hiring a social media agency can really scale up the growth of your business.
Bonus Tip: When it comes to engagement rates Instagram is always on top. Read our detailed article on why Instagram is such an important social media platform for marketing.
5. Best Utilization of Your Money
Even though you’ve created accounts on social media for free, you’ll have to spend some money on advertising. According to WebFX, outsourcing a social media marketing campaign is $900 to $7000 per month on average.
Well, that is a lot of money and even after spending so much money you don’t get enough ROI (Return on Investment), that’ll eventually be a disaster for your business.
But if your campaigns are optimized wisely, you can even save money and get your job done! A social media agency will make sure your money spent in the right place. They’ll analyze your investments, engagement rates, traffics and find the right deal for you. With their help, you can be on top of your business within a perfectly optimized budget by the experts.
Bonus: Here’s our guide to how much social media advertising costs.
6. Coping up with the Changes in Social Media Algorithms
What is Social Media Algorithm?
Social media algorithms are a way posts are sorted in people’s newsfeeds. It is an automated calculation that will decide which posts will make it to the top of your feed and which won’t.
Social media platforms are upgrading their algorithms every now and then and if you want your posts to ace their way to the top, you must cope up with them and stay updated.
The recent changes in Facebook algorithms have lowered organic reach to a great extent. And even worse, Facebook is going to put an ad limit per page. Instagram has also made changes in their algorithms that’ll be a total disaster for your brand if your followers don’t interact with your posts much. So, it’s going to be tough competition out there.
Still, think you can make it without the experts? You might want to consider hiring social media experts to help you through these ever-evolving challenges. They are the experts. They know it all and they’ll research every bit that will make your way smoother to the top no matter how mysterious the social media algorithms are. And just so you know, they’ve got the time for research, but you don’t because you’ll have a company to run.
7.Get the Best Ads and Contents for Your Page
New to business? You might have your in-house teammates where one or two of them might look over the content creation. Or you might even hire an amateur content writer and wonder why your posts aren’t getting reached. If you have read the previous point you might have an idea why your brand is going to be doomed if your contents aren’t top-notch. One of the best ways to attract people is high-end visuals. If your ads aren’t attractive, people are more likely to scroll past them let alone click on them.
Do you have the manpower for high-quality visuals and content? Because if you don’t, social media agencies have got your back. They’ve got their very own team dedicated to the contents. They’ll know which contents have the best possibilities to make it to the top and which don’t. They can make the perfect click-worthy ads for you.
Ads are one of the most crucial parts if you want your brand to flourish and reach your targeted audience around the world. Ads are expensive too. So, know where and how you are spending your money and spend it right. In the case of social media agencies, they’ll make the best out of your budget.
8.Get Access to the Top Social Media Tools
“What is the best tool for scheduling my posts?”
“How do I know if my posts are getting noticed?’’
“How do I get access to the demographics?”
You might have a bunch of questions like these. What tools should you use for each task? There are so many social media tools out there. Many of them do the same thing but are slightly different from each other. But which one should you choose? Which of them will work best for you? Choosing the rights tools might be tough if you’re new to this. Again, the best tools will cost you some money. More specifically, you’ll have to pay a monthly subscription fee for them. But partnering with a social media agency will give you access to premium tools for free. You’ll get to use the best tools for free instead of paying monthly fees!
9. This or That?
Facebook, Instagram, LinkedIn, Twitter, Snapchat, or Pinterest? There are so many options! Which one should you choose for your business? Of course, you’ll need to rely on multiple platforms, but can you really handle them altogether? A social media agency can take care of all of them while you focus on handling other important aspects of your business.
Once you choose the social media platforms you’ll be on, you have to know what kind of post works for each of them. This might seem like much of a hassle and it is. But the experts know it all. They’ll know what kind of content is best for each of them. So, you won’t have to worry about what to post where.
Bonus: Learn more at, What are the best social media platforms for marketing?
10. Finally, You’ll Get to Learn a Lot!
Working with a social media agency will help you learn more than you can think of!
For example,
- You’ll get to learn the little tactics that’ll help you stand out from the crowd.
- You’ll know the perfect way of scheduling your posts
- You’ll learn to use the top social media tools
- You’ll know the best ways to interact with your customers
- Learn best the tips and tricks to boost up engagement rates and increase ROI
- And most importantly, you’ll have a good grip over social media management (If you have the time!)
As you let the experts handle your brand’s growth on social media, you can keep training your employees. So, work with the experts and meanwhile be an expert!
TLDR
Here’s the summary if you didn’t have the time to read the whole article.
- Get the perfect strategy for your business planned by the marketing experts
- Achieve more goals in less time by entrusting your social media management to the agency
- Stay on top of your business industry by coping up with the latest trends and get insights into businesses like yours
- Boost up engagement and sales rates, drive more traffic to your website
- Ensure the best utilization of your money and get the best out of your budget
- The social media platforms out there are ever-evolving. Get help from the experts and ace your way up to the top while coping up with the changing algorithms
- Get high-quality contents and ‘click-worthy’ ads for your page
- Get access to the best social media tools for free and make your job a lot easier
- Choose the right social media platform for your business and get expert advice to help you make the right decision for your brand’s recognition
- And finally, be a social media management expert while working with the experts!
Well, you’ll get much more than this by hiring a social media agency, and eventually, you’ll be grateful that you did so!
Time to Put Some Burden Off Your Shoulders
See? Hiring a social media agency can help you grow big quicker than you might think. If you can rule over social media, you’ll be on top of your industry in no time. A social media agency will have a team dedicated to improving your business and boost up your brand recognition. They’ll help you maximize your digital marketing results and reach your target audience.
Another thing for social media marketing success is hiring influencers and building a good relationship with business links across the world. As social media agencies have a big database of influencers and useful business links that can be of great help to you. Whatever you need for a successful social media campaign, they’ve got it all covered for you. So, if you haven’t considered hiring a social media agency do it now!